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Propose 3 options for a Guarantee. A guarantee is a statement like “If you don’t get X in Y time, we will Z”. There are four types of guarantees. 1. Unconditional: the strongest guarantees. You refund someone no question asked. 2. Conditional: those with terms and conditions. If you know the key things people must do to succeed, they need to be part of the conditions. 3. Implied Guarantees: these are guarantees where you get paid only if the customer gets results. It’s the strongest guarantee.
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